Epsolay (Galderma) | Campaign Language + Claims
Copywriter | AOR: Minds + Assembly
Benzoyl peroxide and rosacea are not often found in the same sentence. That’s because while benzoyl peroxide can theoretically help manage rosacea, standard formulas lack the necessary tolerability for sensitive skin. So when Epsolay came out with a new formula that encapsulates benzoyl peroxide and controls its release, we knew we had to come up with a campaign that was just as magical as their groundbreaking technology. “Experience the brilliance” was created to showcase just that—by illuminating the future of skincare. Epsolay is tough on rosacea, but delicate on skin. Check out the site here.
Epsolay iVA
Epsolay website
Epsolay mobile