Don't Forget Ed! — Merone Tesfaye

College Board | Don’t Forget Ed 360° Campaign

Copywriter and Spokesperson | AOR: SS+K

When it comes to Education, to say the US is ‘behind’ would be an understatement. So, in 2012 we decided to make the issue a priority. Backed by the College Board, we launched a campaign for the presidential elects—all of them—advocating that they make Education one of their main platforms in the upcoming election. We called it “Don’t Forget Ed”. Through multiple digital spots and OOH social experiments, we made waves.

This is our installation of 857 desks at the Washington Monument. It represents how many students drop out of an American high school every hour of every day.

Here’s our write-up in the New York Times!

Here is what $1.5 billion dollars looks like. We placed it at the foot of the NYSE to show how much money would be added to the economy each year if we reduced the high school dropout rate by just 1%.